More time and money was required to sell my first t-shirts in 1975 than it takes you to get started today. When a shenanigan got us branded as Yahoos, it inspired a sketch in my geometry notebook. The local screen printer cut me a deal, and for $75 (about $225 today) silkscreens were burned from my design to produce the three-color design. He ran off a sample t-shirt, gave me time to book orders, then printed the order, which I fulfilled from the trunk of my '72 Duster. Soon, dozens of Harry’s Yahoos t-shirts were amusing my classmates and annoying administrators in classrooms, at pep rallies, and at high school basketball games. Nobody was having more fun than us!

Building a cult of personality and creating something to sell 'em is a time-honored formula. In the '70s, it required up-front cash, artistic talent (or more cash), and time for the pre-production process to unfold. After paying the wholesale cost of the goods, you still had to sell and distribute. With no returns if you guessed wrong on the mix of sizes or the quantity, it was easy to easy to end up with unsold inventory instead of profit. Sourcing merch was riskier business back in the day.

Compare that to what you can do today with a free account from Printful for fulfillment, then using Square or PayPal for payment processing.

Policy changes at Printful on May 11th, 2023 made it easier than ever. They lowered product prices for most DTG t-shirt and hoodie bestsellers, and subscription-only design and marketing tools are now available to everyone for FREE. Shipping rates for t-shirts and hoodies went up to align with the market, and embroidery service fees policy in all geographies are now consistent. With these changes, Printful’s premium quality products are more accessible to everyone! 

Pricing: Printful makes quality products available at new, lower prices. Sell more competitively online. Enjoy an additional 20% savings on up to three samples every month. The $75 I paid for one sample t-shirt in 1975 goes way further with Printful today.

Out Of My Mind Printful ArtStart with an idea: Create a design online with the Custom Mockup Maker on your Printful Dashboard. Mockup on the left was made in five minutes with clip art and text I found on my Printful account. On the right is one made with a scan of my original proof. Stylistically different but equally effective in making a statement. 

Digital marketing support: Mockups of Printful Products can be created with your designs in just a few clicks. No models to hire. No sets to design. No photos to shoot. Fill your online store and/or promotional channels with images of your merch generated by Printful. E-commerce facilitates customers buying from you when they are ready, rather than you trying to find and sell them. Use mockups in blogs, newsletters, social media, and more to create awareness and grow sales.

No inventory hassles: Print-on-demand fulfillment from Printful eliminates investment in inventory and logistics. Customers buy, enter shipping and payment info, and pay you for the order in full, and automatically submits your order to Printful to fulfill the order, remitting the wholesale cost of goods sold and the shipping cost. With your profit already in the bank, item(s) get produced and shipped straight to your customer with your branding on the package. 

Earn while you sleep: Integrating the Printful service with popular e-commerce platforms automates your sales process. Pushing products from my Printful account to my Square account created a functional online store with just a few clicks. A few social media posts promoted my t-shirts, and I sold the first one while I slept on the Tuesday before Thanksgiving in 2022. Integrations for eBay, Shopify, Etsy, Wix, Ecwid, & Big Cartel & others get my products in front of more buyers.

The Duster TwisterA lot has changed since I first sold t-shirts out of the trunk of my '72 Plymouth Duster. With free accounts from Printful and Square you can create your merch today and sell something tonight while you sleep. Contact me for support on your project, and/or thanx in advance for your purchase!

Remember to think like a pirate. Have fun, be lazy, and cheat!
--
Roger Leeper
The Grizzled Adman
Unlimited Leeper, Ltd.
leeper.info

Resources: printful | square | paypal