After 35 Years in Sales and Marketing,
My Flip-Top Head is Chock Full of Experience!
Experience
in Sales
My Previous Employers Used Their
Own Marketing Shortcuts to Consistently Put Me In The
Position to Ask for The Order
Experience
in Advertising and Public Relations
I Learned How People Think, How
Opinions Get Formed and How Decisions Get Made:
Keys to Any Successful Marketing Shortcut |
An Abundance of Sales and Marketing Experience - Now Available
to Help You Plan Your Marketing Shortcut! Why Not Let Me Make
Fun Of Your Marketing? Free Consultation |
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| "The
harder you work, the luckier you get." |
| -McAlexander |
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This autosports manufacturer stressed work ethic,
enthusiasm and genuine love of automobiles in the interview. In addition
to the titled duties shown, I took photos, wrote installation instructions,
helped with a charity auction and experienced the company's products
first hand on a 130 mph thrill ride around historic Sebring International
Raceway with the 1990 GTU Driving Champion at the wheel! |
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Over a five year span at Innovative Street Machines
I became Marketing Director, having previously served the same employer
in Technical Support and in Telephone Sales. Grew sales of 'half a
car in a box' from under 20 per month to over 50 per month by understanding
clearly what the guy spending over $10,000 was really buying. |
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Clients in Key West included the local GM /Nissan
dealer and a splendid assortment of bars and restaurants. They required
help with everything from events to employee incentives to television
production and print layout, so once again I flipped my top, rolled
up my sleeves, and went to work. |
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What started as a gag with Brother Kent, my partner
on the Lethal Breakfast Morning Program, as we were departing the
Ozone has since grown into a cottage industry. Who knew?
This is the kind of shenanigans I pull when left with too much idle
time on my hands. |
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Shortly after arriving in Key West, I found gainful
employment as an Account Executive at WOZN. When promoted to General
Manager, revenues grew by 20% annually. Had fun doing the news as
Uncle Rog, too. Re-branded the station and increased advertising base.
Coordinated budget, staff, promotions and sales. Swept up and turned
out the light when I left at night. Sadly, after three years the station
was sold to a broadcaster who automated. Attended the RAB
convention in Dallas before the station was sold. Met Pam
Lontos, and got to see Chris
Lytle again, and say thanks! He figured out what the A.A.N.G.
on my Ozone card stood for in about three seconds, too. |
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Eventually I opened my own agency, and forged
another partnership with two artist friends. Placed over $500K in
media annually for clients ranging from fine jewelers to a municipal
government to bars and race tracks. A stunt featuring the attempt
of a Chicago radio station's morning show team to jump a motorcycle
with a school bus gained national TV exposure for my drag
strip client. And a single press release for another client moved
over 400 cell phones in one month, and resulted in the service provider
modifying their commission structure. |
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"It was two, two,
two jobs in one!"
CW MEDIA: Billing more than doubled when I was hired by a one-man
shop in Hales Corners. Clients ranged from gun shops to ski hills
to jewelry stores. And the Catholic Church, where we "Gave away a
car for Jesus".
COMEDY WAREHOUSE: Wrote, voiced and produced nationally syndicated
parody songs, comedy bits and provided live phoners to on-air personalities
in the U.S. & Canada. Parody spots for "Saddam-Eleven" convenience
stores, and a parody of Digital Underground's "Humpty Dance" aired
during the first Gulf War. Attended the first of many Zig
Ziglar and Brian
Tracy seminars while working at the Warehouse, where Mark Tuschel
is still Head Custodian. |
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Traded "the new-guy's list" for unclaimed motorsport
and hospitality prospects. Got to write and voice spots, including
some for the local drag strip."Sunday! Sunday! Sunday!" Attended Walter
Hailey's Power
of Persuasion Boot Camp in Plano, Texas and the Chris
Lytle Radio Sales Seminar while working there. |
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My first media job was as Sales Rep for API.
Upon promotion to Sales Manager, we increased revenues significantly,
moving from red ink to black, permitting the move from bi-weekly to
weekly publishing. Began building client relationships that would
follow me through various media positions all the way to my own shop.
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Sold automobiles at Wilde
Honda, and for British race car driver David
Hobbs. Attended the Wisconsin
Auto Truck Dealers Association training course and the went through
the Stuker
Phone Sales Program at Wilde, where Wally Martschenke demonstrated
the Silent Close. |
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American
was the 7th largest electronics retailer in the nation when I worked
there. Personally ranked fifth in the video department overall, I
was first in satellite systems and other high tech a/v installations.
Received some of my earliest sales and motivational training while
working there, including the One
Minute Salesman course. |
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Outside sales - wholesale building materials.
Stepped into the lowest producing territory this distributor had.
Lead the company in sales the following year. Focusing on customer
service and satisfaction was the ticket, using the empathy I had having
been on 'that side of the counter' in my previous job. |
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My first retail management opportunity also created
the opportunity for my first logo design. Here I was responsible for
estimating, bidding and closing sales of home improvement projects
in addition to the day to day operations of the small home center.
Many projects required design or layout for presentation and construction,
putting my drafting abilities to good use. |
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After high school, I had a job for a while as
a doorman on Chicago's Lake Shore Drive, and then worked at my neighborhood
lumber yard. More clerking than selling here, but I did get to drive
the forklift and can always claim, truthfully, that I was once a Crafty
Beaver! |
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In high school, I got my first retail experience
at a McLellans Store, managing the Pet Department. I also worked part
time at The Hobby Wheel, a local bike shop, assembling bikes. But
my first sales experience had come many years before.
I was seduced by the Junior Sales Club of America ad in a comic book
as a lad. The Start-Up Kit arrived as promised, and soon I was selling
greeting cards door-to-door. Despite a territory limited to my neighborhood
and the occasional visiting relative, I was earning my first commissions
at the tender age of eight. |