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Some Free AD-Vice - Use at Your Own Peril!
- Strive to make the logo smaller
- Buy airtime only on programs mentioning Elvis
- Write entire creative strategy without using
words that contain the letter "e"
- Use big words where none are needed
- Deliberately make body copy vague
- Use a minimum of fifty words in any outdoor
campaign
- Always hide your name somewhere in the copy
- Read radio scripts in a foreign language
- Try to work the following words into headlines:
oligarchy, smarmy, moxy, fruitless, pickled
- Lease billboards in wooded areas because of
the "great rate"
- Run radio spots backwards to attract attention
- Schedule risque spots during The Lutheran
Hour
- Sepia tone your television ads
- Sing all disclaimer copy
- Run reversed type
as an "artistic statement"
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